Some of these categories need to be taken with a grain of salt. For example, look at the top categories on the list. Those apps such as communication apps likely come pre-loaded on all Android devices. But aside from that, this list is a good indication of what types of apps Android users have downloaded apps like WhatsApp, Snapchat, Netflix, TikTok, Spotify, and Tinder.
The average smartphone user spends 3 hours and 10 minutes each day using their device. The average person uses 9 mobile apps per day and 30 apps per month.
What does this mean? People are downloading apps and not using them. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market.
But how do you know if this is happening to you? The best way to measure this is with retention and churn. Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road.
No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim.
If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars. You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon.
Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money.
But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps.
Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use. People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage.
Please log in to access our additional functions. Yes, let me download! This is an exclusive corporate function.
Get full access to all features within our Corporate Solutions. Statista Corporate Solutions. Immediate access to statistics, forecasts, reports and outlooks Usage and publication rights Download in various formats. Statista Accounts: Access All Statistics.
Basic Account. You only have access to basic statistics. Single Account. The ideal entry-level account for individual users. Corporate Account. Corporate solution including all features. Statistics on " App stores " The most important statistics.
The most important statistics. Leading social media apps in Google Play in Great Britain , by downloads. As a Premium user you get access to the detailed source references and background information about this statistic. As a Premium user you get access to background information and details about the release of this statistic.
You only have access to basic statistics. This statistic is not included in your account. Skip to main content Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Premium statistics. Read more. This statistic presents the number of mobile apps installed by mobile users in the United States as of the third quarter of During the survey period, 21 percent of respondents stated that excluding pre-installed apps, they had installed one to ten apps on their mobile devices.
On average, U. You need a Single Account for unlimited access. Full access to 1m statistics Incl. Single Account. View for free. Drafting a thorough mobile marketing plan is the cornerstone for continuous growth and success for an already existing or new product.
The marketing component of your overall development process is ongoing and requires constant maintenance. The mobile app market continues to evolve at a rapid pace.
Connected customer experiences are seen as a requirement from businesses and services alike. As a response, organizations need to expand beyond their established tactics, toolkits and channels to reach and acquire their audiences and meet the expectations of mobile app customers.
Looking at a breakdown of each mobile app vertical provides wildly different insights into how users interact with mobile apps. With each vertical and category, retention rates, session duration, and in-app activity vary.
Keep in mind, every app vertical has its unique set of benchmarks and best practices to follow. At this point in the game, with the majority of influential enterprises already having a mobile product on the market, focus should shift to improving a current product to deliver more value to customers.
With many organizations failing to consider key trends and patterns into strategic growth plans, leveraging the insights from the statistics listed above, can shed light on trends that can manifest into opportunities.
Acting on these new found opportunities has the potential to lead to greater success, reaching business goals, cutting costs and getting a leg up on the competition. Remember, to deliver value, businesses need to meet customer expectations. Clearbridge Mobile is an award-winning, full-stack mobile app development company dedicated to helping companies strategize, develop, and scale dynamic mobile app solutions that enhance business performance and enable innovative growth opportunities.
Share on linkedin. Share on twitter. Share on facebook. Share on email. Share on print. By , there will be roughly 7 billion mobile users worldwide.
0コメント