App monetization: a changing landscape As an indispensable part of the smartphone experience, the largest number of apps in the major app stores are free to download. In the second quarter of , Android consumers have spent an average of 5. As of September , the number of paid apps has shrunk to make up only six percent and four percent of the total numbers in the Apple App Store and the Google Play Store, respectively. In comparison, apps offering subscription plans are becoming increasingly popular in the monetization landscape.
In , the leading subscription apps in the Apple App Store generated more than 10 million U. Loading statistic Show source. Download for free You need to log in to download this statistic Register for free Already a member?
Log in. Show detailed source information? Register for free Already a member? More information. Android users have even more from which to choose, with 2.
These apps have come to play a huge role in the way we live our lives today. Through them, we can access pretty much the entire Western canon of music and much beyond it too , meet romantic partners, and manage our diaries, documentation, and payments. Apps have also played a part during the coronavirus pandemic that has shaped , helping to facilitate social distancing and contact tracing for example.
The market for these apps is about as big as they come. Register for free Already a member? Log in. More information. Supplementary notes. Other statistics on the topic. Profit from additional features with an Employee Account. Please create an employee account to be able to mark statistics as favorites. Then you can access your favorite statistics via the star in the header.
Profit from additional features by authenticating your Admin account. Then you will be able to mark statistics as favourites and use personal statistics alerts. Save statistic in. XLS format. As you just learned, app usage is not guaranteed after a download. Some of you might be aware of this if your app has already been brought to market. But how do you know if this is happening to you? The best way to measure this is with retention and churn.
Basically, you need to track these metrics. Give users a reason to keep coming back and using your app down the road. No app is perfect. Even the top apps have bugs now and then. Come up with updates and new versions of your app to improve the performance and user experience. We already saw the data to back that claim.
If you look at this list, it makes sense. All of the top apps are used for different purposes and could be used on a daily basis. There is nothing wrong with shooting for the stars.
You can still build a mobile commerce app for your business and have plenty of success. But it would be an uphill battle, to say the least, if you wanted your app to be the next Amazon. Can you build an app with GPS map services? But will it surpass Google Maps?
Probably not. Even with a smaller mobile app market share, Apple users still spend more money. But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps.
Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use. People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage.
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Statista Accounts: Access All Statistics. Basic Account. The ideal entry-level account for individual users. Corporate Account. Corporate solution including all features. Statistics on " App stores " The most important statistics. The most important statistics. Further related statistics Global Apple App Store app installs , by source Global mobile app downloads worldwide Penetration rate of downloading apps via mobile phone in France , by occupation Monthly Tinder app downloads in Denmark Global Google Play app installs , by source Monthly Tinder app downloads in Finland Monthly Spotify app downloads in Norway Neobank apps: daily downloads in the UK Penetration rate of downloading apps via mobile phone in France , by age Penetration rate of downloading apps via mobile phone in France , by city size Types of apps downloaded by car drivers in the U.
Further Content: You might find this interesting as well. Statistics Global Apple App Store app installs , by source Global mobile app downloads worldwide Penetration rate of downloading apps via mobile phone in France , by occupation Monthly Tinder app downloads in Denmark Global Google Play app installs , by source Monthly Tinder app downloads in Finland Monthly Spotify app downloads in Norway Neobank apps: daily downloads in the UK Penetration rate of downloading apps via mobile phone in France , by age Penetration rate of downloading apps via mobile phone in France , by city size Types of apps downloaded by car drivers in the U.
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